Usana is obviously a very successful and innovative company. How were they able to bridge the gap between a founder’s vision and expert status with a product AND build and grow a company in a fiercely competitive marketplace?
Which is better, to have the visionary for a company be technically proficient with his product or to be a stellar marketer and businessperson?
Certainly both qualities are important for a start-up company. Without a unique selling proposition of a product or service, any business doesn’t stand a chance to compete. Likewise, a person with huge technical skills with a product may or may not have the business acumen to sustain the growth that all companies need to survive.
Fortunately in Usana’s case, they had enough of both qualities early on.
Dr. Myron Wentz is an internationally recognized microbiologist, immunologist, and pioneer in the development of human cell culture technology and infectious disease diagnoses. Dr Wentz holds a bachelor’s degree in biology from North Central College in Naperville, Illinois, a master’s degree in microbiology from the University of North Dakota, and a Ph.D. in microbiology and immunology from the University of Utah.
Joining a pathology group in Peoria, Illinois, Dr. Wentz served as infectious diseases specialist and directed the microbiology and immunology laboratories for three hospitals in the Peoria area. After three years of clinical experience he saw an opportunity to make a deeper contribution to medical science by developing much-needed tests for viral diseases. Obviously, all this schooling was leading him on a path.
However, unlike many brilliant scientists, Dr. Wentz has a strong entrepreneurial spirit as well. In 1974 he launches Gull Laboratories as a one-man operation in 1974. By June of 1977, several of his viral diagnostic assays were FDA-approved and ready for marketing to hospitals and clinical laboratories. He developed the first commercially available test for diagnosing infection with the Epstein-Barr virus. Cha-Ching! Selling his controlling interests in Gull Laboratories in 1992 Dr. Wentz took his profits and founded USANA Health Sciences, a state-of-the-art manufacturer of vitamin and nutritional supplements.
Even though his businesses have been extremely successful, Dr. Wentz first and foremost considers himself to be a scientist, not a businessman. Nonetheless, Dr. Wentz’ business acumen has been recognized through a Presidential appointment as an advisor to the Small Business Administration and as a 2003 recipient of the Utah Ernst & Young Entrepreneur of the Year award. Growing Usana and hiring the best possible partners and associates was job two.
Creating a network marketing program that was insanely profitable was job #1.
With nearly 45 cents of every dollar going back to Associates in the form of commissions, USANA offers the highest payout percentage of profitable reporting companies in the industry. See why USANA has been voted Distributor Choice “Best Company” in NetWork Marketing Today & The MLM Insider Magazine for 10 years! Wow!
If you are looking for a successful company to align yourself with, you won’t go wrong with Usana. Just be sure to keep your lead funnel filled regardless of any opportunity you pursue. Register for MLM Lead Spots FREE newsletter by filling out your name and email on the right.