We all have a dominant left or right brain preference. Left-brain people are more detail oriented, good with numbers and logical thinkers. Right brained people tend to be more creative, occasionally disorganized and personify the term “out of the box” thinking.
Who makes a better CEO for a company, the left brain person or the right brain person?
Mannatech Synergy Review
Certainly, the CEO of a company has to be able to master the books, accounting, operations and building a company. The skill set required to sustain and grow an organization requires plenty of left brain thinking. By the same token, without sales and marketing, the left brain requirements will have nothing to manage! If there are no sales, there are certainly no books to keep!
The story of many companies is that a visionary, right brained individual founds the firm and the pragmatic, experienced business building CFO and CEO takes over the helm once the firm becomes too large for the founder to manage. This scenario is extremely common for companies, but often uncomfortable for the founders.
Mannatech, Inc. has tackled this conundrum by employing co-CEO’s. The firm has a true team approach and has a team of 2 CEO’s at the helm.
Since 1998, Stephen D. Fenstermacher has been the co-CEO AND the CFO (chief financial officer). His background as a turn-around specialist and business builder was the primary reason he was brought on board. In 2005, Robert A. Sinnott, MNS, PhD was brought in not to simply add the initials “phd” to give the company cache, but because Robert has a unique ability to not only lead the way for product development, but also instill credibility and knowledge in the distribution force.
Between these two leaders, they are tackling 4+ distinct roles!
Normally, the ego of a CEO dictates a single leader and a subordinate structure that follows. This structure works in military circles and has also proven itself in the capitalist market. Having 2 CEO’s leading a company is perceived as a risky and weak move by many pundits.
In Mannatech’s case, it works as precisely as a Swiss watch.
“Mannatech is a demonstrated industry leader with a commitment to science, its global Associates and increasing shareholder value as a publicly held entity,” said J. Stanley Fredrick, chairman of the board. “To maximize growth opportunities and address market challenges in 2010 and beyond, we are confident this new management structure in our business will maximize the proven, diverse skill sets of three of our most accomplished, seasoned executives in their respective fields of expertise.”
The mantra at Mannatech is a comprehensive approach to wellness that addresses physical and financial health with cutting-edge, proprietary products based on the foundation of nutritional science and business opportunities for individuals around the world who seek purpose, financial freedom and a chance to impact the lives of others.
While that is a mouthful (and most definitely a run-on sentence) The company has distinguished itself as the leader in the development of glyconutrient supplements through the development of it proprietary Ambrotose® complex, the technology for which it holds more than 45 patents in 30 countries.
In addition, many of Mannatech’s products are based on Real Food TechnologySM solutions which provide consumers with products that contain standardized levels of natural and plant-sourced nutrients at nutritionally effective levels.
While the industry has an over abundance of nutritional companies, at over $300 million in annual revenue, Mannatech is clearly a dominant leader.
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